1. Visual Design – this is primarily graphical design… Choosing the right colors and proper use of layout, typography, and iconography
  2. Interaction Design – this is primarily the use of motion and interactivity applied at discreet moments in an experience.
  3. Information Architecture Design – this is the thoughtful implementation of a user experience holistically. It’s the culmination of multiple small interactions pulled together into an experience that is complimentary with each individual user experience.
  4. Usability – this is the study of what works and what doesn’t work. It’s where the psychology of the user shines through and effects decision making based on analytics of human behavior.
  5. Knowledge of Trends and Fads – some things you choose to do because its what is cool at the moment and the only way to be relevant.
  6. Creative / Aesthetic Design – I still think this is separate from visual design because creativity isn’t necessarily visual. It takes all these aspects together to create an innovative pleasing experience.